Jolyon Rubinstein met Retro-Juice over a zoom meeting in the Pandemic lockdown of 2020, and they immediately started making content that could make a difference; producing a show that called out the PPE scandal early and a variety of political issues on Not the News.  Their vast experience in wide ranging productions for film, tv, corporate and NGO work, together with their belief in comedy as a way to reach people quickly developed into a series of short form productions over the following two years.